We are Pioneer Way, a $11 million-plus company, proud to be the leading regional distributor and reseller  of premium point of sale products, software, and services for the whole Middle East area, institutional, Governmental, and industrial markets. We were founded in Saudi Arabia, at the dawn of an age in which the Market Places and Commercial Centers would flourish like never before. Over the years, we expanded our horizons to serve Governments, Trading Centers, and Super Markets. Our clearly defined strategy guides Pioneer Way’s daily actions. The main core of the strategy is adding new products, equipment and services to solve a broadening array of customer challenges and doing so around the area. Executing this strategy translates directly into our ability to help customers achieve their goals and fulfills Pioneer Way’s mission to provide superior solutions.

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